beauty, How To

5 YouTube Makeup Gurus We Love (And You Will Too)

I spend tons of time on YouTube. My nightly routine includes hopping into bed, setting up my tablet and crocheting the night away (or at least until I get sleepy). One of my favorite things to watch are the youtube makeup gurus. These makeup gurus often demonstrate new brands and give an honest opinion on whether they are worth the buy or not. Some of them have designed their own makeup lines, but I really like to see them try on popular brands.

Often they will give an honest perspective by allowing you to follow them throughout the day while they give periodic updates on the makeup brand, followed by a final nightly review. These influencers also provide makeup tutorials and often collaborate with each other. I don’t like these gurus just because they provide makeup tips, but they make the world of makeup fun and entertaining.

Here is my list of the top 10 YouTube makeup gurus you need to follow (if you’re not already).

Note: I should warn you, some (not all) of these videos may contain strong language.

1. Jeffree Star

He’s number one on my list for a reason. I love Jeffree Star because he keeps it real, and he’s entertaining. He makes makeup application look so easy (I still struggle from time to time). Following him is a great way to learn about new products and you feel like you’re hanging out with a friend because he takes you with him on his travels around the world. He also has his own product line but continues to review new products. He recently announced he’ll be expanding his channel to make it more lifestyle-oriented so we’re excited to things to come!

2. Tati

She’s my second favorite. Not only is she gorgeous, but she tries new and interesting products all the time. She gives you full details on everything she puts on her face. One of my favorite features from her includes her WTF videos where she discusses if high-priced products are really worth the splurge.

3. Jaclyn Hill

Lots of Jacklyn Hill’s most recent videos discuss her new makeup line. Some in the comments criticize the videos for being advertisements but she doesn’t lose the tutorial aspect. Her video below is a dark magic tutorial featuring her new brush collection. My opinion, so what if she talks about her makeup line? I still love to watch the tutorials and how she gets those great looks.

4. James Charles

James Charles is not only a YouTube makeup guru, but he’s also a makeup artist and well known for being Cover Girl’s first male model. It’s pretty safe to say this guy knows what he’s talking about when it comes to makeup. Did I mention he’s only 19? Check out his new video on easy makeup for back to school (or work).

5. NikkieTutorials

I love Nikkie’s YouTube channel because she features so many different makeup looks. The overall layout of her videos is colorful and inviting and I find myself watching lots of her videos in a row. One of her favorite sayings? “When life gives you lemons, punch it in the face and ask for glitter!”

If you aren’t familiar with some, or any of these gurus, I encourage you to check them out now. I know there’s a ton that I left out so let me know in the comments. Which ones are your favorite?

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Whitney Foster

Whitney Foster is an entrepreneur and educator from Cleveland, OH. She's a foodie and loves crafting, particularly crochet and cross stitching. She also loves children and learning about the world around her.

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  1. Definitely, don’t watch makeup people on YouTube. I just don’t like makeup and don’t have patience. I hate that it rubs off on your clothing in 2 seconds and it takes like 2 hours to put on! LOL! I do give these people credit because they certainly are artists though!

    1. Whitney Foster says:

      I hear you on that. Putting on makeup is definitely an art. Maybe that’s why I like it so much!

  2. Shane Prather says:

    I’ve not watched many beauty channels on yourtube but perhaps it would help me amp up my normal routine!

    1. Whitney Foster says:

      I definitely suggest you try it. They’re not only entertaining but they give you some great tips!

  3. Marcie says:

    Those makeup YouTube videos are so addictive! They make it look SO easy!

    1. Whitney Foster says:

      They sure do! I love watching them apply makeup.

  4. Wow! I can’t imagine wearing this up make-up. However, if that’s your thing go for it. The colours are intense.

    1. Whitney Foster says:

      It’s definitely a lot of work, but it’s a great option if you’re going for a whole different look!

  5. I think YouTube is a great medium to follow influencers that critic makeup. Not only do you see it applied in action, but you can also appreciate the real person behind the influencer more than a written critic. The channels you have chosen look very interesting and I look forward to checking them out.

    1. Whitney Foster says:

      I’m glad you like them!

  6. They are so awesome! I am not that good with make up and love watching their tutorials for tips.

    1. Whitney Foster says:

      The tutorials really spell it out, don’t they? I find it fun just to watch them.

  7. These are such great beauty tips! I need to look further into hearing what all these people have to say! 🙂

    1. Whitney Foster says:

      Thanks, I hope you like what you find!

  8. Diana Tidswell says:

    These makeup Gurus are really good and even I am not using makeup I still appreciate their artistry when it comes their makeup applications and technique.

    1. Whitney Foster says:

      It’s kind of like watching an artist paint. It’s fascinating to see how they put everything together.

  9. Rachael Eberhardt says:

    I do watch some of them from YouTube and Instagram and they are really good with their craft.

    1. Whitney Foster says:

      I agree. Thanks for your comment!

  10. Great article, really useful! I’ll definitely keep it in mind when I next want a make up tutorial!

    1. Whitney Foster says:

      Thanks, I’m glad you like it!

  11. These are some amazing looks! I don’t use nearly as much makeup, and not sure I would be comfortable doing so (not a very “glam” person, at 60, and I work at home!) – BUT … out of all these, I think I like the look in the Jaclyn Hill video the best.

    1. Whitney Foster says:

      You can always take the technique and lighten it up if the looks are too heavy. I’m glad you like them!

  12. Geraline Batarra says:

    I am not really a fan of make up because my skin easily get irritated if I am using that but I do appreciate someone who wear it and perfectly apply it into their face most especially these make up Gurus.

    1. Whitney Foster says:

      I also have a lot of respect for someone who can do that!

  13. I am a HUGE Jeffree Star fan. 🙂 Tati is probably the most chill Influencer of all of them.

    1. Whitney Foster says:

      Another Jeffree Star fan! Thanks for your comment!

  14. I already follow Tati and Jacklyn Hill. Would definitely check the others too. I love doing make up and learning the way to do it right is the way to go. Thanks for sharing..!!!

    1. Whitney Foster says:

      They’re all great, each influencer has their own style.

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